Live Performance





  • Provide investment for domestic and international live performance activity by New Brunswick artists.
  • Increase the presence of New Brunswick artists in markets outside the province.

Maximum Investment

Domestic tours and live performances: $5,000 per application
International tours and live performances: $7,500 per application

This represents 50% of eligible expenses. The maximum investment that an applicant may receive in a fiscal year for all components combined (excluding the Sound Recording Component) is $10,000.


  • March 17, 2019 | 11:59 PM AST *Eligible expenses may be incurred starting April 1, 2019.
  • June 14, 2019 | 11:59 PM AST
  • August 16, 2019 | 11:59 PM AST
  • October 1, 2019 | 11:59 PM AST
  • December 2, 2019 | 11:59 PM AST

Decisions regarding the application will be communicated a maximum of six (6) weeks after the deadline.

Project Eligibility

  • Minimum number of confirmed dates required at the time of application:
    • Maritimes: three (3) confirmed dates
    • Canada and/or international market: five (5) confirmed dates
  • All confirmed dates must have written contracts, agreements or proof of booking between the artist/management and the venue, promoter, festival, etc. Screenshots of social media private messages will not be considered as proof of confirmation.
  • A maximum of 3 dates in negociation can be submitted with the application. However, the date, location, venue and person with whom the applicant is corresponding need to be specified (e.g: email from the venue with a signature and/or from an email address such as info[@]venuename.
  • Dates presented within a 100-km radius of the artist’s home base are not eligible.
  • The application must be submitted before the start of the project.
  • All travel must start and end in New Brunswick. When this is not possible or practical, please contact the MID Program Officer.
  • Projects must be completed by March 15th, 2020.

A Live Performance application can include a showcase date but you cannot also submit a Showcase Application for the same showcase(s). The corresponding conference registration or showcase fees are eligible and the official invitation must be included with the Application.

Applicant Eligibility

  • The Applicant can be an individual, or a registered business with Service NB (for groups and companies). In both cases, applicants must be residents of New Brunswick twelve (12) consecutive months prior to the application.
  • For projects intended for artists submitted by companies: projects must be for artists that are residents of New Brunswick twelve (12) consecutive months prior to submitting an application.
  • For groups, the majority of members must be residents of New Brunswick.
  • Cover bands and tribute bands are not eligible.

Note: Government Departments, public agencies or other public institutions, and public or private broadcasters are not eligible to submit applications to this Component.


  • Applicant Profile
  • Detailed itinerary of live performance dates, including locations and travel days;
  • If returning to a market, provide the rationale on why the artist wish to further develop the market(s);
  • Signed contracts, agreements or proof of booking between the artist/management and the venue, promoter, festival, etc. for a minimum of three (3) dates in the Maritimes and five (5) dates in Canada and/or international market;
  • Quotes from all service providers (booking agents, publicists, technical crew, etc.);
  • Information regarding the promotion and the marketing of the tour must be provided;
  • Project Budget with specific costs and revenues. A template document is available on the Music·Musique NB website;
  • Any other information relevant to your project.

2019-20 Forms and documents

2019-20 Completion Report

Contact info

For more information, please contact the Program Officer on 506.383.6171 
or by email at