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NEW MID investment program GUIDELINES FOR 2024-2025

Posted Bydawn

Music·Musique NB is releasing the 2024-2025 Guidelines for the Music Industry Development (MID) Investment Program, on an all-new platform!


The MID Program and Components guidelines are available at Forms will be released on the following schedule:

  • April 2 | Showcase + Business Travel
  • April 15 | Artist Development · Live Performance · Marketing
  • May 1 | Sound Recording

Each release will be accompanied by live information sessions on YouTube. These sessions will give some tips and tricks on how to use the new platform and best practices when filling out the investment application forms.


The deadlines for the 2024-2025 fiscal year are:


May 1, 2024  | 6 PM AST
September 1, 2024 | 6 PM AST


April 15, 2024 | 6 PM AST
August 15, 2024 | 6 PM AST
November 15, 2024 | 6 PM AST. This deadline is dependent on available funds.


June 1 | 6 PM AST 


Eligible expenses incurred up to six (6) months prior to the deadline can be included in the completion report, provided they are incurred in the same fiscal year (April 1 to March 31) as the project.

What does this mean? For example, if you apply for Live Performance at the September 1 deadline but you had a tour during the Summer, you’ll be able to include all those dates in your investment application. No more waiting for the deadlines to start your projects!

The Showcase and Professional Development + Business Travel components have been combined in a new component called Showcase + Business Travel.

What does this mean? All the same types of activities and expenses that were eligible under the Showcase or PD + Business Travel umbrella are still eligible. You now only need to fill out one application if you are traveling for business, professional, or market development, or showcasing purposes.

The Live Performance criteria were updated to better reflect the component’s targeted outcomes. Now, a minimum of five (5) confirmed dates, and up to three (3) dates in negotiation, in different municipalities is required at the time of application. The dates must be within a four-month period. Eligibility for repeat performances in the same city (e.g. a ‘two-night stand”, a "regular Saturday night at a bar'', an extended engagement, etc.) is subject to approval. This component is now juried.

What does this mean? Investment in the Live Performance component aims to increase the presence of NB artists outside the province and increase the opportunities to develop and access other markets. The changes will allow the program to invest more fully in touring activities which, as we know, are getting more and more costly, and less and less lucrative.

Keep an eye out on MNB’s social media, website and newsletter for news about the information sessions!  

Facebook: @musiquemusicnb
Instagram: @musiquemusicnb
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The MID Investment Program is funded by
the Department of Tourism, Heritage and Culture (THC)
and is managed by Music·Musique NB.